Film

                                                                                                                           Thursday 13th February 2025

Film Industry
L.O. to research key terminology & context surrounding the film industry

Research terminology:

Franchise -a series of films that have the same or similar titles and are about the same characters based on original ideas or adapted from a book

Distributor - determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters.

Hollywood major - being produced by a big studio that's giving it a full Hollywood-sized budget and is full feature length.  large film production company that dominates Hollywood

Teaser - a short, edited promotional video to generate interest in an upcoming film and announce its release date

Montage - collection of different images edited together in one place

Ensemble cast - one that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time

Tentpole film - a program or film that supports the financial performance of a film studio, television network, or cinema chain

High-concept -a type of movie with a simple yet compelling story

Enigma - to posit a question and withhold answers, to present a series of events with an apparent explanation that remains nonetheless elusive, to hide the truth from audiences – if any existed in the first place – and to let them seek it (or perhaps create it) for themselves

Research: Industry

1. The big 5 major Hollywood studios are Universal, paramount, Warner brothers, Disney and Sony.

2. The main aim of a film marketing campaign is to connect with the audience and increase sales.

3. Main Marketing techniques often used include social media, trailers, posters.

4. The information a film poster needs to convey is the title of the film, the release date, the genre

5. A teaser poster only provides you with a small amount of information to make the audience interested in the film where as a theoretical poster provides you with more information. An example of a teaser poster is blockbusters and an example of a theoretical poster is 

6. A recent film franchise is Harry Potter

James Bond

 - The story of James Bond revolves around his character development. He's a suave British spy who is always sent on the hardest missions. His world is full of international intrigue, double-crosses, and elaborate fight scenes. He has the best cars, gadgets, lovers, and villains.

- 26 films have been made on James Bond

                                                                                                                              Thursday 27th February

Do now

1. A franchise is a series of films based on original ideas or adapted from a book.

2. A distributor markets the film and organisers the distribution of the film

3. A holly-wood major is a large film production company that dominates Hollywood.

4. A teaser is a short trailer with a small amount of detail a poster or trailer that initiates interest in a film with small detail only.

5. A tentpole film is a high budget film that is expected to be successful so it supports smaller riskier productions

film industry

LO to explore this process of film making

production - the process of creating a film

distribution - making the film public

marketing - advertising and creating awareness for a film

exhibition -

Vertical interrogation - big film companies (conglomerates) will complete all three processes for a film

e.g

Warner bros produce it.

Warber bros distributes it and makes it using time warner companies

warner village cinemas get the first rights and a longer time window to show it than other cinemas

Production

pre-production - locking your script and storyboards, creating a budget, hiring actors and crew, creating costumes, securing and finding location  and creating a production schedule

production - The creating of the film / filming all the actual shooting and recording, with cameras, actors and location licences

post production - Finalising the film by editing and adjusting online - cutting and editing video footage, adjust colour grades and mis audio, add visual effects, animation and stimulated objects, fixing mistakes and shooting pick up shots.

Producers have to:

-Manage crew, cast and directors.

-Secure the rights to a screenplay

-Manage locations, equipment and schedules

-Secure funding (done by convincing investors that a film will succeed)

-Manage any problems that occur

because they're required to do a lot, most films have an executive production team who delegates specific production jobs to other production companies.

No time to die:

1) executive production company: Eon productions

2) They are part of a conglomerate company.

3) It is a studio company with high production values

4) other production companies involved: Metro-Goldwyn-Mayer, universal studios, b25, danjaq

5)

6) the budget for production:between $250 million and $301 million

7) country made in: Italy, Jamaica, Norway, the Faroe island and London

8) How long it took to make: 10 months march - December 2019

                                                                                                                          Thursday 6th March 2025

Do now

1. pre-production is locking your script and storyboards, creating a budget, hiring actors and crew etc.

2. production - The shooting of the film

3. Post production is finalising the film by editing the footage.

4. No time to die is produced by EON production.

5. Vertical integration - one conglomerate owns all the means of production, distribution and exhibition

Distribution & Marketing

LO. to explore the process of film making

Distribution is the process of making copies

Sometimes producers will show their films at festivals in order to persuade distribution companies to take on their film.

Sometimes a conglomerate will delegate the distribution to a smaller company that they own. This is called vertical integration.

Distributors need to:

work out & stick to budgets

Consider release dates and theoretical work

Set text - no time to die

1. UK and USA distributors: universal pictures, United Artist Releasing.

2. They are part of a conglomerate.

3. The films production and distribution is vertically integrated.

4. Release date in cinema: 30th September 2021

DVD: 20th december 2021

Ways films can be advertised and marketed:

- celebrities (talk shows & social media)

- magazines

- trailers

- Teasers

- posters/print media

It has costed  between $30million and $50million to shift its release dates from April 2020 to November 2020.

They paid 4.2million for the super bowl advert

                                                                                                                          Thursday 13th March 2025

Do now

1. Distribution is making copies.

2. Universal

3. amazon

4. april 2020

5. sept 2021

Marketing and promotion

LO. to explore the marketing methods in NTTD

 Explain why the delayed release of 'no time to die' was an issue for the team behind the movie.

The delayed release meant that they had lost money/profit causing money to go to waste. The distribution company had to retake scenes and move the release dates, twice. It costed more as they had to market for longer to maintain hype. In the film there were the 'latest technology' however, by the release date they were not up to date meaning they would have to re-edit.

a) Promotion used for No Time To Die: prints and social campaign, dealership promos and commercials, magazines, toys.

b) 

Marketing &  promotion used:

- Heineken (advert)

- Aston Martin

- Omega

- Landrover 

-

Soundtrack by billie eillish on interscope (owned by universal) - 'star appeal' synergy and convergence of different platforms to promote the film.

Bond radio: bond music is iconic and synonymous with the obsession for the franchise. 24/7 music release dedicated before the week of release.

                                                                                                                           Thursday 20th March 2025

Do now

1. Marketing is advertising and creating awareness for a film

2. No time to die was delayed in the release due to covid 19 lockdown

3. Marketing that took place for NTTD: Heineken advert, teaser trailer. 

4. Billie Eilish created the soundtrack for the film.

5. It was promoted by Bauer radio dedicated station to Bond music.

Circulation and Regulation

LO. to explore circulation & regulation in the film industry

Exhibition takes place in the following order:

1. Cinema release

2. DVD release, pay per view (PPV)/video on demand (VOD) - (recently DVD and PPV/VOD have been released simultaneously as audiences are becoming more demanding and turning more to digital download)

3. 'free to air' television (available on standard TV channels for free to the viewer)

How do you watch film?

Circulation is the process of exhibiting (showing) the film across a range of different media platforms.

No time to die

1. It was in the cinema for a month in the UK.

2. At the box office, it made $774.3 million.

3. It was not released simultaneously on DVD, VOD or PPV. Digital download a month after cinemas, DVD a month after that.

4. It went to free to air in new years day 2023 on ITV, in the UK

5. Its available on PPV on Apple TV, Google play, amazon prime, youtube.

6. It  was very successful on the DVD, VOD, PPV.

Regulation

bbfc

NTTD

1. age classification given for theatrical release (cinema) is 12A and 12 for video release. (DVD)

2. financial positives being given this age classification: to secure a wider audience but not to put off adults.

3. 12

                                                                                                                     Thursday 3rd April 2025

Do now

1. industry is a varied collection og organisations that share the production, publication and distribution of media texts

2. Radio, video games, film

3. Audience are the targeted viewers.

4. fortnite 12-25

5. one min per mark

3) a. EON productions is the production company.

b. A conglomerate company that owns other companies involved in media. An example of a conglomerate is Warner brothers

c. Convergence is when 2things come together to form a new whole thing. An example of convergence  is watching a film on your phone in the car.

d. target: discuss more in marketing/more examples - e.g Heineken advert, superbowl, website and merchandise etc. 

The film Industry markets and distributes a film through the use of advertising to appeal to a wider audience and make the film more seen on tv. An example of this in No time to die is the Heineken advert, this advert advertised the no time to die film and Heineken. In addition to this, the advert could be watched globally as, as well as being on the tv it was also posted on other social medias such as youtube. The advert showed how Daniel Craig was known as James bond by everyone therefore, sharing a message that everyone knows who he is and if you don't, how did you not leading to more people watching the film. 

The film Industry markets and distributes a film through the use of the soundtrack to appeal to the audience, creating a wider appeal as it uses a different platform to interest the audience. An example of this can be the use of Bille Eilish's sound track for no time to die. As an already established and well known artist this was also released on a radio that broardcasted all the music from james bond. 

4) c. Target a - more focus on linking u&g and how it appeals to the audience for the archers website.

The archers website appeals to users though character profiles. Character profiles link to social interaction and information.

                                                                                                                    Thursday 24th April 2025

Do now

1. Circulation is showing the film

2. Cinema, DVD and free to air TV is the order exhibition takes place.

3. 1month in cinema.

4. 12a in cinema and 12 for video release.

5. to secure a wider/younger audience but not put off adults.

Audience appeal

Uses and gratification theory

Personal identity

- media products allows audiences to find role models and other people with similar lives.

-Media allows the audience to gain a insight into other people lives,

Information

-Any information can be learned through different forms of media

-People can acquire information, knowledge and understanding through media products.

- keeps audience informed with current events.

Entertainment

-Use of media to escape the humdrum of their boring everyday lives.

- access media forms to forget about worries and troubles for a while.

Social interaction

-The ability of media products to produce a topic of social interaction between other people

-Media allows the audience to gain a insight into other people lives,

Active - audience - choices. 

The theory of uses & gratification identified entertainment as appealing to the audience because it allows the audience to have something that they find enjoyable to do, letting them escape everyday life whixh they could consider as boring. We can see this in gaming through Fortnite where people can play in different realities. This shows that the theory of entertainment in U&G applies to gaming because it distracts people from thoughts/worries and gives them an enjoyable experience .

                                                                                                                          Monday 1st may 2025

Do now

1. Personal identity - role models or values.

2. Information - educates/informs the audience.

3. Entertainment - entertains the audience.

4. Social interaction - create links with other people.

5. DEL 

Audience appeal

LO. to apply Uses & Gratification to NNTD

In no time to die, you can be entertained through watching the film. For example, it contains action when they're having car chases/driving fast, this allows the audience to escape reality.

Audience marketing methods

Film posters - information (e.g dates).

Film trailers - Entertainment, information, personal identity.

Website - Information

Merchandise - personal identity, 

Billboards (bus stops/buses) -

Sponsorship - 

 The theory of uses & gratification identified entertainment as appealing to the audience because its fast-paced and full of action. We can see this in NTTD trailer through the car races & weapon scenes. This shows that the theory of entertainment in U&G applies to NTTD trailer because it keeps them engaged due to being fast paced and allows the audience to have something to focus on - providing them a source of entertainment as they can escape their everyday lives (to something which they would not see in real life) which can also lead to the audience temporarily forgetting about any worries/ troubles they may have.

                                                                                                                                Thursday 8th may 2025

Do now

1.  posters, trailers. teasers

2. You may relate/like a certain character  reinforces personal values - good vs bad

3.  entertainment - Narrative is action packed

4. info - Learn about new characters in the franchise

5. social - audience want to talk about possible storylines or tech/cars

Another theory of uses & gratification identified social interaction as appealing to the audience because of exciting storylines or interesting technology that the audience want to express there feelings or talk about. We can see this in the NTTD trailer in the scene of the cars with the built-in guns as its not usual to see. This shows the theory of social interactions in U&G applies to NTTD  because they can interact on social media or with family and friends about the film.

Film industry audience expectations

LO. To consolidate our knowledge of the film industry

Information on their films and forthcoming releases

trailers, clips, interviews, making of etc.

characters

Links to social media platforms

Links to a store to buy merchandise

 Having actors from previous films is appealing because they are familiar to the audience making them feel connected/knowledgable. Furthermore,  they may have also found the character to be a good actor - encouraging them to watch the film.

Phoebe Waller Bridge - the second female to work on a bond scrip.

Her involvement gained a lot of media attention.

                                                                                                                             Thursday 15th may 2025

Do now

1.  eon productions

2. universal pictures

3. 12a

4. 12

5. it targeted a wider audience without putting off adults

Film industry exam structure

LO. to apply our knowledge to exam style questions

3a) eon productions

Explain = need an example

3b) A conglomerate is a company that owns other companies An example of this is Warner brother studios who owns production on distribution companies.

3c) Convergence is multiple devices combined together, for example watching a film on a phone, tablet or even TV

- advertisements, trailers, soundtrack, merchandise, radio.  

Technology  is used in films to appeal  to the audience through the Heineken advert which can be accessed through youtube which allows for a global audience making the film more well known. The advertisment is full of action creating an appeal to the audience as well as making it so Daniel Craig is recognised as James bond, only,  providing a sense of humour.

4a) age and gender.

4b) NTTD targets a audience through the website, this is because the website allows you to interact with it, watch things and find out information on characters etc. It also contains action content, following the genre. The opening scene is fast paced causing the audience to be engaged as the first scene  includes things like gun fights & car chases.

The theory of uses & gratification identified entertainment as appealing to the audience on the website because you have access to the trailers which provides you with entertainment as its fast-paced and full of action such as during car chase scenes or gun fights. This shows the theory of entertainment in U&G applies to the website because its not something you would see in real life creating interest and allowing you to escape everyday life or forget worries/troubles.

                                                                                                                           Thursday 22nd may 2025

Do now

1. conglomerate is a company that owns other companies

2. Convergence - multiple devices combined together.

3. age, gender.

4. audience expectations of a bond movie - action, traditional roles, and spy thriller.

5. Blumer and Katz say the audience is attracted by personal identity, social interaction, information, entertainment.

set text and audience expectations

Bases underground/locations 

The gadgets do technical things whilst still being realistic which could create a sense of curiosity and amazement to the audience - the audience expects this.

Dark VS cold

Gardens/plants turned into something bad.

Car chases, gun fights - action - audience expects.

narrative of plot - bond saving the world as well as the others - a convention of Bond.

                                                                                                                        Thursday 5th June 2025

Do now

1. Warner brothers pictures

2.Warner brothers pictures

3. the film studio that produced nttd is EON 

4.  universal  distributed nttd

5. Amazon has home cinema rights for nttd

Film poster introduction

Research: industry

1.The big 5 major Hollywood studios: Walt Disney studios, universal pictures, paramount pictures, warner bros. and Sony pictures

2. The main aim of a film marketing campaign is to connect with the audience and increase sale, encourages the audience to go and see the film

3. marketing techniques often used: social media, trailers, posters

4. information a film poster needs to convey the genre, narrative and characters 

5.difference between a teaser poster and a theoretical poster: teaser posters contain little information whereas the theoretical poster has more information.

6. hunger games