Film
Thursday 13th February 2025
Film Industry
L.O. to research key terminology & context surrounding the film industry
L.O. to research key terminology & context surrounding the film industry
Research terminology:
Franchise -a series of films that have the same or similar titles and are about the same characters based on original ideas or adapted from a book
Distributor - determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters.
Hollywood major - being produced by a big studio that's giving it a full Hollywood-sized budget and is full feature length. large film production company that dominates Hollywood
Teaser - a short, edited promotional video to generate interest in an upcoming film and announce its release date
Montage - collection of different images edited together in one place
Ensemble cast - one that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time
Tentpole film - a program or film that supports the financial performance of a film studio, television network, or cinema chain
High-concept -a type of movie with a simple yet compelling story
Enigma - to posit a question and withhold answers, to present a series of events with an apparent explanation that remains nonetheless elusive, to hide the truth from audiences – if any existed in the first place – and to let them seek it (or perhaps create it) for themselves
Research: Industry
1. The big 5 major Hollywood studios are Universal, paramount, Warner brothers, Disney and Sony.
2. The main aim of a film marketing campaign is to connect with the audience and increase sales.
3. Main Marketing techniques often used include social media, trailers, posters.
4. The information a film poster needs to convey is the title of the film, the release date, the genre
5. A teaser poster only provides you with a small amount of information to make the audience interested in the film where as a theoretical poster provides you with more information. An example of a teaser poster is blockbusters and an example of a theoretical poster is
6. A recent film franchise is Harry Potter
James Bond
- The story of James Bond revolves around his character development. He's a suave British spy who is always sent on the hardest missions. His world is full of international intrigue, double-crosses, and elaborate fight scenes. He has the best cars, gadgets, lovers, and villains.
- 26 films have been made on James Bond
Thursday 27th February
Do now
1. A franchise is a series of films based on original ideas or adapted from a book.
2. A distributor markets the film and organisers the distribution of the film
3. A holly-wood major is a large film production company that dominates Hollywood.
4. A teaser is a short trailer with a small amount of detail a poster or trailer that initiates interest in a film with small detail only.
5. A tentpole film is a high budget film that is expected to be successful so it supports smaller riskier productions
film industry
LO to explore this process of film making
production - the process of creating a film
distribution - making the film public
marketing - advertising and creating awareness for a film
exhibition -
Vertical interrogation - big film companies (conglomerates) will complete all three processes for a film
e.g
Warner bros produce it.
Warber bros distributes it and makes it using time warner companies
warner village cinemas get the first rights and a longer time window to show it than other cinemas
Production
pre-production - locking your script and storyboards, creating a budget, hiring actors and crew, creating costumes, securing and finding location and creating a production schedule
production - The creating of the film / filming all the actual shooting and recording, with cameras, actors and location licences
post production - Finalising the film by editing and adjusting online - cutting and editing video footage, adjust colour grades and mis audio, add visual effects, animation and stimulated objects, fixing mistakes and shooting pick up shots.
Producers have to:
-Manage crew, cast and directors.
-Secure the rights to a screenplay
-Manage locations, equipment and schedules
-Secure funding (done by convincing investors that a film will succeed)
-Manage any problems that occur
because they're required to do a lot, most films have an executive production team who delegates specific production jobs to other production companies.
No time to die:
1) executive production company: Eon productions
2) They are part of a conglomerate company.
3) It is a studio company with high production values
4) other production companies involved: Metro-Goldwyn-Mayer, universal studios, b25, danjaq
5)
6) the budget for production:between $250 million and $301 million
7) country made in: Italy, Jamaica, Norway, the Faroe island and London
8) How long it took to make: 10 months march - December 2019
Thursday 6th March 2025
Do now
1. pre-production is locking your script and storyboards, creating a budget, hiring actors and crew etc.
2. production - The shooting of the film
3. Post production is finalising the film by editing the footage.
4. No time to die is produced by EON production.
5. Vertical integration - one conglomerate owns all the means of production, distribution and exhibition
Distribution & Marketing
LO. to explore the process of film making
Distribution is the process of making copies
Sometimes producers will show their films at festivals in order to persuade distribution companies to take on their film.
Sometimes a conglomerate will delegate the distribution to a smaller company that they own. This is called vertical integration.
Distributors need to:
work out & stick to budgets
Consider release dates and theoretical work
Set text - no time to die
1. UK and USA distributors: universal pictures, United Artist Releasing.
2. They are part of a conglomerate.
3. The films production and distribution is vertically integrated.
4. Release date in cinema: 30th September 2021
DVD: 20th december 2021
Ways films can be advertised and marketed:
- celebrities (talk shows & social media)
- magazines
- trailers
- Teasers
- posters/print media
It has costed between $30million and $50million to shift its release dates from April 2020 to November 2020.
They paid 4.2million for the super bowl advert
Thursday 13th March 2025
Do now
1. Distribution is making copies.
2. Universal
3. amazon
4. april 2020
5. sept 2021
Marketing and promotion
LO. to explore the marketing methods in NTTD
Explain why the delayed release of 'no time to die' was an issue for the team behind the movie.
The delayed release meant that they had lost money/profit causing money to go to waste. The distribution company had to retake scenes and move the release dates, twice. It costed more as they had to market for longer to maintain hype. In the film there were the 'latest technology' however, by the release date they were not up to date meaning they would have to re-edit.
a) Promotion used for No Time To Die: prints and social campaign, dealership promos and commercials, magazines, toys.
b)
Marketing & promotion used:
- Heineken (advert)
- Aston Martin
- Omega
- Landrover
-
Soundtrack by billie eillish on interscope (owned by universal) - 'star appeal' synergy and convergence of different platforms to promote the film.
Bond radio: bond music is iconic and synonymous with the obsession for the franchise. 24/7 music release dedicated before the week of release.
Thursday 20th March 2025
Do now
1. Marketing is advertising and creating awareness for a film
2. No time to die was delayed in the release due to covid 19 lockdown
3. Marketing that took place for NTTD: Heineken advert, teaser trailer.
4. Billie Eilish created the soundtrack for the film.
5. It was promoted by Bauer radio dedicated station to Bond music.
Circulation and Regulation
LO. to explore circulation & regulation in the film industry
Exhibition takes place in the following order:
1. Cinema release
2. DVD release, pay per view (PPV)/video on demand (VOD) - (recently DVD and PPV/VOD have been released simultaneously as audiences are becoming more demanding and turning more to digital download)
3. 'free to air' television (available on standard TV channels for free to the viewer)
How do you watch film?
Circulation is the process of exhibiting (showing) the film across a range of different media platforms.
No time to die
1. It was in the cinema for a month in the UK.
2. At the box office, it made $774.3 million.
3. It was not released simultaneously on DVD, VOD or PPV. Digital download a month after cinemas, DVD a month after that.
4. It went to free to air in new years day 2023 on ITV, in the UK
5. Its available on PPV on Apple TV, Google play, amazon prime, youtube.
6. It was very successful on the DVD, VOD, PPV.
Regulation
bbfc
NTTD
1. age classification given for theatrical release (cinema) is 12A and 12 for video release. (DVD)
2. financial positives being given this age classification: to secure a wider audience but not to put off adults.
3. 12
Thursday 3rd April 2025
Do now
1. industry is a varied collection og organisations that share the production, publication and distribution of media texts
2. Radio, video games, film
3. Audience are the targeted viewers.
4. fortnite 12-25
5. one min per mark
3) a. EON productions is the production company.
b. A conglomerate company that owns other companies involved in media. An example of a conglomerate is Warner brothers
c. Convergence is when 2things come together to form a new whole thing. An example of convergence is watching a film on your phone in the car.
d. target: discuss more in marketing/more examples - e.g Heineken advert, superbowl, website and merchandise etc.
The film Industry markets and distributes a film through the use of advertising to appeal to a wider audience and make the film more seen on tv. An example of this in No time to die is the Heineken advert, this advert advertised the no time to die film and Heineken. In addition to this, the advert could be watched globally as, as well as being on the tv it was also posted on other social medias such as youtube. The advert showed how Daniel Craig was known as James bond by everyone therefore, sharing a message that everyone knows who he is and if you don't, how did you not leading to more people watching the film.
The film Industry markets and distributes a film through the use of the soundtrack to appeal to the audience, creating a wider appeal as it uses a different platform to interest the audience. An example of this can be the use of Bille Eilish's sound track for no time to die. As an already established and well known artist this was also released on a radio that broardcasted all the music from james bond.
4) c. Target a - more focus on linking u&g and how it appeals to the audience for the archers website.
The archers website appeals to users though character profiles. Character profiles link to social interaction and information.
20/3 Great notes and structure to your work. T: try to add some more images in your research answers to help develop your notes further.
ReplyDelete