Tuesday 24th September 2024
Do now
1. Representation - the way people the media choose to re-present things/the world to us.
2. The first thing you can consider when looking at how something is represented is whether its positive or negative
3. A stereotype is a representation of a person place or thing that is generally viewed by lots of people
4. There are 2 exams in media.
5. Theoretical framework - media language, industries, audiences, representations and contexts
Stereotypes
A stereotype is a generalised representation of a person, place or thing. They are limited and often offensive or used as comedy.
Nurse - lady, kind, caring
Grandmother - Old, uses glasses, curly or short hair, wrinkles, likes knitting, slow, sweet
Teenager - messy, rebellious, lazy, baggy clothes
Football player - good looking, tall, young
Cornish man - likes pasties, accent, fisherman, kind, strong
notes on the trailer:
In the trailer, students and teachers are played to reinforce stereotypes. This was proven by the bad behaviour of the teenagers/kids as they were messing around and not tucking there shirt in.
Teachers were also reinforcing stereotypical views by telling them to tuck there shirt in. However, stereotypical views were challenged as well because the teachers were close to the students being friendly.
Representations in magazines
L/O. To explore the representation found in magazines
Magazine terms:
masthead - The name/title of the magazine, usually located on the top third section of the cover. It is the biggest word on the cover.
Cover lines - Distributed around the main image, tells the reader about the articles inside of the magazine.
Main image - biggest image, stands out.
Main cover line - The main cover line is the largest cover line and tells the reader about the main feature inside the article, it usually links with the main image.
Puff - eye catching graphics used to draw attention to itself and the text, it stands out.
Colour palette - the main 2 or 3 colours used on the cover.
Direct address - talking to the reader by using 'you' and 'your'
Star vehicle -
Tuesday 1st October 2024
Do now
1. The masthead of a magazine in the name/title
2. Cover lines
3. A shape that stands out from the magazine that looks a bit like a sticker that tells us information
4. Whether its positive or negative
5. Stereotypes
1. On the cover, the woman is made look friendly, kind, happy and she is wearing regular-clothing/looking 'normal'
2. On the second cover, the woman is made to look confident, powerful and strong.
3. Lastly, on the third cover, she is made to look confident, happy, beautiful and elegant.
On this cover, she looks 'normal', friendly, kind maybe slightly motherly. This is because of the audience it is aimed at.
The differences between the two magazines are:
- Colour scheme
- Different topics
- The man is dressed more formally / clothings different.
-
On Cosmopolitan, women have been represented as over interested with their looks and weight. They're also shown as very feminine by using stereotypical colours such as pink, purple and white etc. and romanticise things/men. However, on the GQ cover the man is shown to look more formal, masculine and serious, the dark colours and sharp font makes the man look more masculine. His hand positioning shows off his tattoos and also his wedding ring. The topic is also more football-based which support men stereotypes. Although the cover supports stereotypes it also challenges them slightly by including themes such as jewellery.
Tuesday 8th October 2024
Do now
1. Larger and bolder than the other cover lines and would tell you about the main features of the magazine. Sometimes a different colour or over the main image.
2. Direct address - speaking directly to the reader/audience by using you/your/we. OR when the model/main image is looking directly at you.
3. the 'Puff' is the sticker-like shape on the front cover of a magazine.
4. Blue is stereotypically associated with males .
5. Objectification - When a person is represented as an object rather than a person in there own right.
Representation task
LO. To create magazine covers showing an understanding of representation
Tuesday 15th October 2024
Do now
1. When analysing representation you could look at the colour scheme, gender, age, sexuality, ethnicity and disabilities.
2. Sexual objectification - the process of representing or treating a person like a sex object, one that serves another's sexual pleasures
3. 'Inside GAME of THRONES' is the main cover line on the rolling stone cover.
4. Stereotypically the colour pink is associated with females.
5. Common stereotypes associated with teenagers include being lazy.
How do you compare representations?
LO. To write structure an effective exam style answer
1) 5 min plan ->
2) List similarities and differences -> judgment (more/less similarities/differences)
shot - is it long shot mid shot etc? What is the focus?
Colour schemes
stereotypical or not?
3) Use structure to write it.
In the gq cover David B is represented as sophisticated he is wearing a tuxedo which has connotations of wealth and elegance. This contrasts with the cosmo cover where the model is represented as fun and sexy (...)
IDEAS: On the two covers, stereotypical views are being challenged. On the cover cosmopolitan, the colours used are more stereotypically viewed as more fenimne rather then masculine. The style of his clothes and his pose also suggest a more fenimne style. On the GQ magazine cover, the colour scheme consists of greys, greens etc ( more muted colours) which is stereotypically more a masculine style. The snakes and model represent Medusa possible representing power and strength for herself and other women as well as the use of stereotypically male topics. However, the model has been more sexually objectified due to the outfit.
JUDGEMENT: The two magazine covers shown, challenge stereotypical views.
In the cosmopolitan magazine cover, the magazine stereotypically represents more of a feminine style, although the model is male. This means that the magazine cover is challenging the stereotypical views seen today. The models clothes and posing helps to challenge this as they are wearing brighter coloured clothes (compared to some magazines that for males have more of a muted colour pallete) thats mainly seen on women.
In the magazine cover, GQ, the magazine cover also challenges stereotypical views by having more of a masculine style to it although the model is a women. The use of muted colours such as grey also helps to challenge it. The model represents 'Medusa' by using the snakes as well as being slightky sexually objectidied. The use of representing Medusa shows how women are strong and maybe slighty powerful.
Magazine industry definitions
Circulation – a count of how many copies of a particular publication are distributed
Advertising Revenue – income (amount of money) you earn specifically from placing advertisements for products or services on behalf of others
Cover price – the price of a newspaper or magazine, how much it costs to buy
Subscription model – customers are charged a recurring fee for access to a product instead of a one-time expense
Multi-platform – a product that can be accessed on more then one platform
Readership – an estimate of how many readers a publication has.
Ideology – a set of ideas or beliefs that people have regarding different kinds of technologies. (People use their media ideologies to form opinions on media and technology and how it is used).
Brand identity – The images a company creates for itself through marketing tools such as logos and slogans, colours as well as identity.
Target audience - the specific group of consumers most likely to want your product or service
VOGUE magazine was launched in December the 17th 1892, but british vogue was launched in 1982
The original genre/target is the New York upper class.
In November, the magazine rebranded as Vogue France.
Vogue is classed as a glossy, monthly, women's lifestyle consumer magazine
Conde Nast is the publisher, american.
Vogue cross-promotes, multi-platform
Average circulation and readership: The fashion and lifestyle magazine Vogue reached around The fashion and lifestyle magazine Vogue reached around 2.7 million individuals between April 2019 and March 2020 in the United Kingdom.
.Target audience: females, vogue is aimed at ABC1, fashion and style conscious women that are educated. Traditionally , vogue had an older target audience of 30-45 years old. However it is now appealing to younger readers as well under influence of the new editor
Brand image Summary: vogue is a fashion magazine. There values are Superior Design, Innovative spirit, dedication to precision and a quest for perfection. The ideology of Vogue is that the magazine is representing a sophisticated lifestyle. Very important is fashion, exclusivity, reaching a higher class and beauty. Vogue covers a range of style news, including haute couture fashion, beauty, culture, living, and runway. Vogue, influential American fashion and lifestyle magazine, called by The New York Times “high fashion's bible.
GQ was launched in 1931. Began as a quarterly publication called gentlemans quarterly but popularity with customers cause it to rebrand in 1967 to GQ
Conde Nasr published it.
GQ’s original genre/target audience was aimed at the fashion industry insider and now at ABC1 men aged between 20 and 44
GQ rebranded om 1967
GQ is published in print and digital forms. (multi-platform)
GQ’s average circulation and readership the average circulation per issue in the UK was 89,072 in 2021.
The target audience is ABC1 men aged between 20-44
lifestyle magazine
GQ claims to be “the flagship of men’s fashion and style” with a “forward-looking, progressive and cutting-edge” approach to making men “look sharper and live smarter”. The lifestyle magazine is an influential mix of award-winning writing and photography aimed at image-conscious young men who are interested in fashion, culture, entertainment, sport, and relationships. GQ's catch phrase is 'the magazine for men with an IQ,'. The brand is built around more traditional ideas of masculinity. GQ's topics covered include men's Style & Fashion, mens self-care, Culture, Watches and Fitness.
VOGUE magazine examples:
Case study #1 Raheem sterling GQ
GQ targets its audience by mens fashion, sport, relationships
GQ represents men as independent and strong as well as superior to women. Where as women are shown with less clothes for men to look at.
Raheem Sterling
Raheem Sterling is a football player
Raheem Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to London at the age of 5.
2. Sterling began his football journey at Queens Park Rangers’ academy before moving to Liverpool’s youth system in 2010.
3. He made his Premier League debut for Liverpool in March 2012 at the age of 17.
4. In 2015, Sterling transferred to Manchester City in a deal worth around £49 million, making him one of the most expensive English players at the time.
5. Sterling represents England at the international level, having made his senior debut in 2012. He has played in major tournaments, including the FIFA World Cup and UEFA European Championship.
5ft 8
Tuesday 19th November 2024
Do now
1. Conde Nast publishes both GQ and vogue magazines.
2. ABC1 is the term we use to describe an audience that is wealthy, educated and professional.
3. 20-44 is the age range that covers the target audience.
4. Masthead is the proper term for the title of a magazine.
5. A colour palette is the main 2 or 3 colours used in the design of a media product.
Case study #1 - Raheem sterling GQ
media language:
Cover star Masthead cover lines Anchorage text - any text that is used to explain or clarify the meaning of the image used. Lexis - the words used Typography - how the text has been made to look (font style, size etc) Brand Identity Image Colour palette
The font style on the GQ magazine cover for Donald clover is San serif, in block, capital letters. This represents masculinity in a modern way. The colour palette has 3 neutral main colours grey, black and white, with a few other colours to stand out worn on his jumper however, still dark such as a dark red and dark orange. The black and grey colours represent matureness. The layout follows the conventions of a Z shape/pattern layout which is commonly used on other magazines, it also follows other conventions since the cover lines are around the main image and not over it. The image on the cover use is a mis-shot it focuses on who he is, his clothing. his facial expression and his pose. His facial expression shows him to look slightly serious and confident along with his pose. His hat and watch could indicate possible wealth and maybe the watch indicates intelligence too. The magazine only has a few cover lines however, it shows how is also starring in the magazine to intrigue the targeted audience and people who like those stars such as 'tim cook' or 'Hoyeon'. It also says
Tuesday 26th November 2024
Do now
1. anchorage is any text used to explain/clarify the meaning of an image.
2. If we are analysing typography we can look at the font style, colour and size of the text - what the text looks like.
3. cover lines
4. the font being used on the board is san serif
5. medium close up is most often used for a magazine
Raheem Sterling
Raheem Sterling is a football player
Raheem Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to London at the age of 5.
2. Sterling began his football journey at Queens Park Rangers’ academy before moving to Liverpool’s youth system in 2010.
3. He made his Premier League debut for Liverpool in March 2012 at the age of 17.
4. In 2015, Sterling transferred to Manchester City in a deal worth around £49 million, making him one of the most expensive English players at the time.
5. Sterling represents England at the international level, having made his senior debut in 2012. He has played in major tournaments, including the FIFA World Cup and UEFA European Championship.
6.he is 5ft 8
Raheem Sterling was a football player who suffered from receiving racist hate towards him from other football players and fans in 2018 during a match in Chelsea. His goal was to spread awareness on this issue. Raheem Sterling sparked a national debate with information going out on the news, radios and other media trying to prevent the issue from getting worse and wanting it to stop. As more people heard about this he was put onto the magazine cover of GQ in 2019
masthead: The masthead on this cover is san-serif, they have chosen to use a deep gold connoting wealth and goodness. It also juxtaposes the colour black which is used on his wings.
cover lines: the cover lines are around the main image and are not overlapping all apart from the main cover line following conventions. The main cover line is 'guardian Angel how Raheem sterling saved football from itself' telling us what it is about and why he is wearing wings as well as evoking religious connotations .
Image: The main image itself is Raheem Sterling wearing a pair of black wings, this represents an angel which links to the main cover line - guardian angels protect people and therefore he is protecting football and other players. The colour black on his wings and clothing items show that it doesn't have to necessarily be white to be an angel.
Tuesday 3rd December 2024
Do now
1. Raheem Sterling is a football player
2. Font size, colour. serif or san serif
3. In 2019 Raheem sterling was standing up against racism in football
4. Serif
5. Anchorage text
Tuesday 10th December 2024
Do now
1. Cover lines tell us about whats inside the magazine.
2. The purpose of a magazine cover is to get the attention of a potential reader/buyer.
3.Racism in football is what Raheem Sterling was standing up for in 2019.
4. Below the subject, looking up
5. a convention is the way in which something is normally done
Assessment improvement
Non-verbal codes - Mise en scene
Written codes - anything written
Gesture codes - body language
Symbolic codes - a colour that symbolise something else
Narrative - the story
Colour palette - colours used
Describe -> analyse
The main image shows a low angle shot of Sterling standing in a confident stance, thats shows us he is powerful and capable of changing racism in football. He also wears a large pair of black wings which could be done to present his race and what he's standing up for in football as well as connoting religion which proves to us he is protecting football. Sterling's serious face expression directly addresses the audience which links to how the topic is serious.
C) The layout of the GQ magazine cover shows and tells us a range of things. For example, the masthead is coloured in a dark gold in a San-serif font which usually is more masculine and more modern, reinforcing the magazines message of luxury and sophistication . Telling us that GQ’s cover is aimed at more of a male audience due to the presentation, colour palette and layout. The colour palette used is a darker gold, black and an orange, the orange is used on the magazine cover so that the words stand out and draw the attention of a potential buyer. The magazines front cover also follows a Z shape convention and layout which is used through other magazines regularly. idk
Tuesday 17th December 2024
Do now
1. other words for connotes is suggests, shows, implies etc
2. Some connotation of wings are religion, angels, flying
3. The GQ target audience is ABC1 men, 20-44.
4. The purpose of a magazine cover is to get attention from a potential buyer/reader
5. A media convention is the way in which something is usually done
GQ Representations
gender:
Masculinity is shown in the cover through his muscles connoting power and strength as well as his pose showing confidence. the magazine cover also connotes masculinity through the colour palette. The black wings are a supernatural figure suggesting his extraordinary skills on the pitch the wings combined with the main cover line shows him as a protective figure fighting for justice.
Ethnicity:
- Black wings.
-cover lines.
-Challenges stereotypes.
By using Raheem Sterling on the front cover of the magazine they are creating readers to aspire to be like him, theres a diverse range of ethnicity on the cover as well.
Tuesday 7th January 2025
Do now
1. VOGUE's magazine genre is fashion and lifestyle
2. The VOGUE target audience is ABC1 females aged between 20-44.
3. Conde Nast publishes VOGUE
4. The purpose of a magazine cover is to draw attention to potential buyers
5. slim
Case study 2: Malala Yousafzai VOGUE
Vogue did not include different ethnicities on their covers in the past. However, the newer covers show diversity. This is because on the newer covers they present Harry Styles, a white male, wearing a dress which would be considered more fenmine and also Rhianna, a black female, showing different diversities. This tells us VOGUE is becoming more inclusive.
5 FACTS ABOUT MALALA:
- Malala Yousafzai became an international symbol of the fight for girls' education after she was shot in 2012 for opposing Taliban restrictions on female education in her home country of Pakistan.
- She was 15 when she was shot in the head.
- She was born on the 12th of July 1997
- She gave her first speech on the school closings and began making press appearances.
- Won a noble peace prize in 2014
Malala Yousafzai, born on the 12th of July 1997, is famous due to becoming an advocate for girls education. However, was shot in the head when she was just 15 after opposing Taliban restrictions in her home country - Pakistan, 2012, as she wanted girls like her to have the same rights yet she survived. In 2014 at the age of 17, she then won the noble peace prize for being an education activist. By 2021, she spoke up to provide better and early access to educational opportunities for girls around the world hoping to give everyone a fair chance in there education. VOGUE used Malala as a cover star to share a story and hopefully inspire others. at the time of putting her in the cover there were concerns for VOGUE on what would happen yet they did so anyway.
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